Current_Event_WK1_RES351 Research Paper Example | Topics and Well Written Essays - 250 words

Current_Event_WK1_RES351 - Research Paper Example The company also conducted a business research in the Smartphone industry to establish unexploited features/ characteristics that could give the new series a competitive advantage. Equally, through consumer surveys, the company sort to establish what new or advanced features that the customer expected to get on the new iPhone series. With all these information, Apple Inc. was able to develop an iPhone series that was slimmer, lighter and with a high-resolution 16:9 screen ratio. Other additional features include an advanced mobile operating system, customized ARMv7 processor, and support for LTE. Conclusively, the case study of Apple Inc. in regards to the success of iPhone 5 confirms the significant role played by business research. Through business research, a company is able to develop products and services that will meet customers’ expectation and hence offer it a competitive advantage within the market, since according to Pogue (2012) Apple Inc. is currently the world largest Smartphone maker by

Mini ethnography Research Paper Example | Topics and Well Written Essays - 1250 words

Mini ethnography - Research Paper Example Why is Sushi culturally significant to the Japanese community? The main hypothesis is to investigate the essence of Sushi among the people of Japan. According to the Japanese, Sushi is more than just raw fish meal as it also part of their history. The purpose for the research is to identify the traditional significance of sushi. In the investigation, the studying activity needs the use of qualitative information obtained from an interview, personal observation and reading archival information. The study uses a video camera to record the interview carried out, an iPad to record any observations and secondary information read. In order to obtain a more primary view of the key concepts, the anthropological study took place in Hokkaido, which is a town located in Hokkaido Island. Hokkaido Island is one of the four major Japanese islands. In Hokkaido town, there is a famous Japanese sushi restaurant known as Hokkaido Sushi Restaurant, where the Executive Chef, Mr. Thomas Kok was the main interviewee. Firstly, while at the town, especially the restaurant, most people including both locals and tourists, flocked into the hotel; all with the plan of having sushi. Secondly, most people enjoyed the meal especially, how the chefs designed it on the plate. Additionally, customers found it very delicious. Thirdly, the kitchen management consisted of only local citizens of the town; that is, Japanese. The chefs do not have hair on their arms or face. While eating, a person dips the fish into soy sauce before ingesting it. THOMAS KOK: Despite it being a renowned Japanese delicacy, sushi describes and reminds people of the ancient Japanese culture. Most of the ancestors were fishermen even before farming commenced. Therefore, it forms part of the ancient Japanese culture. THOMAS KOK: The hotel receives a large number of customers every day, all with the aim of eating sushi. Locals provide the largest market